Marketing Design

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Digital

I created this set of digital posters for Success Academy, a charter school network. The goal was to promote mental health services to students in their high schools using digital displays in the hallways to display these posters. General art direction and copy were provided, and I created the illustrations and designed the posters. I wanted these to feel young, happy, and sketchy—as though they could have been doodled in a student’s notebook.

I created this set of digital posters for Success Academy, a charter school network. The goal was to promote mental health services to students in their high schools using digital displays in the hallways to display these posters. General art direction and copy were provided, and I created the illustrations and designed the posters. I wanted these to feel young, happy, and sketchy—as though they could have been doodled in a student’s notebook.

I created this set of digital posters for Success Academy, a charter school network. The goal was to promote mental health services to students in their high schools using digital displays in the hallways to display these posters. General art direction and copy were provided, and I created the illustrations and designed the posters. I wanted these to feel young, happy, and sketchy—as though they could have been doodled in a student’s notebook.

I created this set of digital posters for Success Academy, a charter school network. The goal was to promote mental health services to students in their high schools using digital displays in the hallways to display these posters. General art direction and copy were provided, and I created the illustrations and designed the posters. I wanted these to feel young, happy, and sketchy—as though they could have been doodled in a student’s notebook.

I created this campaign for Esembly, a cloth diapering company. The campaign included an email (this asset), a video social ad, and a still social ad. I created the marketing concept, which was targeted towards an acquisition audience. I wrote the c…

I created this campaign for Esembly, a cloth diapering company. The campaign included an email (this asset), a video social ad, and a still social ad. I created the marketing concept, which was targeted towards an acquisition audience. I wrote the copy and designed the email. The photography, icons, and logo were provided by the company. I used Photoshop to create this asset.

I created this campaign for AdoreMe, a lingerie company. I designed an email promoting their bestsellers of summer and also adapted it for Instagram stories (this asset). AdoreMe provided the marketing direction, copy, and images, and I selected the typefaces, designed the layout, illustrated the watercolor background, and animated the slides. I used Photoshop to create this asset.

I created this campaign for AdoreMe, a lingerie company. I designed an email promoting their bestsellers of summer and also adapted it for Instagram stories (this asset). AdoreMe provided the marketing direction, copy, and images, and I selected the typefaces, designed the layout, illustrated the watercolor background, and animated the slides. I used Photoshop to create this asset.

I created this email as part of a holiday campaign for Primary, a kid’s clothing company. Primary provided the marketing direction, images, and copy, and I designed the email layout and created the illustrations using some of Primary’s existing illustrative elements. I also sliced the email and prepared it for sending through SailThru. I used Photoshop to create this asset.

I created this email as part of a holiday campaign for Primary, a kid’s clothing company. Primary provided the marketing direction, images, and copy, and I designed the email layout and created the illustrations using some of Primary’s existing illustrative elements. I also sliced the email and prepared it for sending through SailThru. I used Photoshop to create this asset.

I created this campaign for Esembly, a cloth diapering company. The campaign included an email, a video social ad (this asset), and a still social ad. I created the marketing concept, which was targeted towards an acquisition audience. I wrote the copy and designed and animated video. The photography, icons, and logo were provided by the company. I used Photoshop and AfterEffects to create this asset.

I created this campaign for Esembly, a cloth diapering company. The campaign included an email, a video social ad, and a still social ad (this asset). I created the marketing concept, which was targeted towards an acquisition audience. I wrote the copy and designed the ad. The photography, icons, and logo were provided by the company. I used Photoshop to create this asset.

I created this campaign for Esembly, a cloth diapering company. The campaign included an email, a video social ad, and a still social ad (this asset). I created the marketing concept, which was targeted towards an acquisition audience. I wrote the copy and designed the ad. The photography, icons, and logo were provided by the company. I used Photoshop to create this asset.

I created this campaign for AdoreMe, a lingerie company. I designed an email promoting their bestsellers of summer (this asset) and also adapted it for Instagram stories. AdoreMe provided the marketing direction, copy, and images, and I selected the…

I created this campaign for AdoreMe, a lingerie company. I designed an email promoting their bestsellers of summer (this asset) and also adapted it for Instagram stories. AdoreMe provided the marketing direction, copy, and images, and I selected the typefaces, designed the layout, and illustrated the watercolor background. I used Photoshop to create this asset.

I created this email for Primary, a kid’s clothing company. Primary provided the marketing direction, images, and copy, and I designed the email layout and created the header illustration using some of Primary’s existing illustrative elements. I also sliced the email and prepared it for sending with SailThru. I used Photoshop to create this asset.

I created this email for Primary, a kid’s clothing company. Primary provided the marketing direction, images, and copy, and I designed the email layout and created the header illustration using some of Primary’s existing illustrative elements. I also sliced the email and prepared it for sending with SailThru. I used Photoshop to create this asset.

Print

I created this holiday catalog for Primary, a kid’s clothing company. The marketing concept and copy were provided, and I participated in the art direction of the photography. I designed the entire catalog and prepared it for print. I used InDesign to create this asset.

I created this holiday catalog for Primary, a kid’s clothing company. The marketing concept and copy were provided, and I participated in the art direction of the photography. I designed the entire catalog and prepared it for print. I used InDesign to create this asset.

I created this brand intro catalog for Primary, a kid’s clothing company. I created the marketing concept and participated in art directing the photographs. I created the layout flow concept for the catalog, designed each page, and prepared the file for print. I used InDesign to create this asset.

I created this brand intro catalog for Primary, a kid’s clothing company. I created the marketing concept and participated in art directing the photographs. I created the layout flow concept for the catalog, designed each page, and prepared the file for print. I used InDesign to create this asset.

I created this welcome brochure for Hope Brooklyn Church to be handed out to new visitors. I concepted the format and designed the piece, and the logo and copy were provided. I used Illustrator to create this asset.

I designed this folded broadsheet mailer for Primary, a kid’s clothing company. I participated in art direction for the photographs and designed the entire mailer. The marketing direction and copy were provided. I used InDesign to create this asset.

I designed this folded broadsheet mailer for Primary, a kid’s clothing company. I participated in art direction for the photographs and designed the entire mailer. The marketing direction and copy were provided. I used InDesign to create this asset.

I created this welcome kit insert for Primary, a kid’s clothing company. This card was added to every new customers’ order to welcome them to Primary and give them an incentive to place a second order. I designed the card and sourced the UGC photography, and the copy was provided. I used InDesign to create this asset.

I created this welcome kit insert for Primary, a kid’s clothing company. This card was added to every new customers’ order to welcome them to Primary and give them an incentive to place a second order. I designed the card and sourced the UGC photography, and the copy was provided. I used InDesign to create this asset.